Why Retailers Should Monetize Their Supplier Data

Every retailer sits on a goldmine of data that suppliers desperately want. Shopper behavior, basket composition, channel performance, customer personas. This information helps suppliers make better decisions about products, pricing, and promotions.

Yet most retailers either give this data away for free or don’t share it at all.

1

Retailer data

Shopper behavior, baskets, channel and category performance

2

Productized reports

Reusable, governed reports with per-report access

3

Supplier value

Suppliers act on insight they cannot get elsewhere

4

Returns to you

Monetization, negotiation leverage, portfolio gains

The Problem with Ad-Hoc Data Sharing

Today’s typical process looks like this: a supplier asks for insights during a quarterly meeting. The buyer translates that request into an IT ticket. An analyst builds a one-off report. Weeks later, a CSV gets emailed, with no governance, no control, and no revenue.

This cycle wastes resources, creates security risks, and leaves money on the table.

The 1% Opportunity

We estimate that approximately 1% of purchasing value can be captured through better supplier data sharing. For a retailer with €100M in revenue and 50% gross margin, that translates to roughly €500K in annual value, through direct monetization, negotiation leverage, or portfolio improvements.

A Better Approach: Productized Insights

Instead of ad-hoc responses, forward-thinking retailers are turning supplier data sharing into a structured product:

• Per-report access: Decide exactly which reports each supplier can see, switching access on or off report by report
• Self-service reports: Purchasing controls what’s shared, no IT bottleneck
• Secure delivery: No CSVs floating around, no accidental forwards to competitors

Getting Started

The shift from ad-hoc to productized doesn’t require a massive transformation. With the right platform, retailers can go live in days, not months, and start capturing value from their very first supplier onboarding.

Learn how FluxConnect makes this possible →