Promotional Effectiveness reports.

Insight. The promotion lifted weekly volume 186% but left a two-week dip below baseline afterward.

Action. Keep the burst to three weeks and add a value message in the recovery weeks.

Insight. Over a third of the headline uplift was volume shifted from other Northwind pizzas.

Action. Promote a single hero SKU per burst and avoid discounting adjacent flavours together.

Insight. Gift boxes returned €4.10 per euro spent while seasonal truffles lost money.

Action. Cut the truffle promotion from the next plan and double the gift-box investment.

Insight. Uplift keeps rising with discount depth, but profit per promotion peaks at 20%.

Action. Cap soft-drink discounts at 20% and use multi-buy mechanics for deeper events.

Insight. Sales fall 21% for roughly two and a half weeks after the promotion ends.

Action. Schedule a light value message in the recovery weeks to flatten the dip.

Insight. Front-page flyer placement drives four times the lift of a middle-page slot.

Action. Reserve front-page slots for hero cuts and move filler SKUs out of the flyer.

Insight. Goldleaf promotes 40% more often than the category, training shoppers to wait for deals.

Action. Cut promotional weeks from 31 to 24 and protect the base price on the core multipack.

Insight. Multi-buy mechanics return 62% more per euro than straight price cuts for soft drinks.

Action. Switch the summer soft-drink plan to multi-buy and reserve price cuts for clearance.

Insight. Christmas and Easter together drive 78% of all seasonal promotional revenue.

Action. Reallocate the back-to-school budget into an extended Easter gifting window.

Insight. Redemptions peaked in week 3 and 44% of redeemers were new to the brand.

Action. Send a follow-up offer to new-to-brand redeemers to lock in a second purchase.