Shopper & Basket Insights reports.
Help suppliers understand who buys their products and what else goes into the basket.
10 report types
Each report can be shared as a Basic overview or an Advanced deep-dive, depending on the tier you assign to each supplier.
Basket Affinity Report
What other products shoppers buy alongside the supplier's items.
Cross-Category Basket Analysis
How the supplier's products pull shoppers into adjacent categories.
Basket Size Impact Report
Average basket value when supplier's products are included vs. excluded.
Shopper Loyalty Profile
Repeat purchase rate, purchase frequency, and churn risk for the supplier's buyer base.
New vs. Returning Buyer Split
What percentage of the supplier's sales come from first-time vs. repeat buyers.
Shopper Migration Report
Customers switching from or to the supplier's products: brand switching patterns.
Purchase Occasion Mapping
When and why shoppers buy: weekday quick shop, weekend stock-up, seasonal, or event-driven.
Trip Type Analysis
How the supplier's products perform across different shopping missions like top-up, weekly shop, or bulk buy.
Household Penetration Report
Percentage of active loyalty households buying the supplier's products.
Customer Lifetime Value by Brand
Projected value of shoppers who buy the supplier's products vs. those who do not.
Explore other categories
10 reports
10 reports
10 reports
8 reports
8 reports
8 reports
8 reports
7 reports
5 reports
6 reports
5 reports
Ready to share shopper & basket insights with your suppliers?
FluxConnect turns these reports into live, tiered insights your suppliers can access securely.