Shopper & Basket Insights reports.

Insight. Coffee baskets are 3.4x more likely to include fresh milk and 2.8x more likely to include biscuits.

Action. Trial a coffee-and-biscuit cross-aisle display in the 40 highest-traffic stores.

Insight. Confectionery shoppers attach a greeting card 41% of the time, the highest of any adjacency.

Action. Co-locate a confectionery spinner beside the card aisle ahead of gifting peaks.

Insight. Baskets that include beer are 53% larger, rising to double when snacks are added.

Action. Bundle beer, snacks and soft drinks in a weekend match-night cross-promotion.

Insight. 68% of yogurt buyers are repeat purchasers, but 12% show falling frequency and churn risk.

Action. Target the at-risk 12% with a personalised multi-buy offer in the next cycle.

Insight. New buyers reached 38% of plant-based sales, the highest share of any chilled category.

Action. Add a first-purchase recipe card to convert new triallists into repeat buyers.

Insight. Fizz Republic gained a net 14,200 shoppers, mostly switching in from Cola House.

Action. Defend the gains with a loyalty-locked price on the 1.5L format.

Insight. Weekday top-up trips are the fastest-growing coffee occasion, now 27% of purchases.

Action. Stock a single-serve coffee format at the front of convenience stores for top-up trips.

Insight. Bakery attaches to half of all daily fresh runs but under a fifth of bulk shops.

Action. Move a bake-off counter near the entrance to capture more daily fresh-run trips.

Insight. Weald Dairy reaches 31% of households against a category ceiling of 54%.

Action. Run a sampling campaign in family-heavy store clusters to close the penetration gap.

Insight. Shoppers who buy the brand are worth 59% more over two years than the category average.

Action. Prioritise the brand in the loyalty app for high-value and premium skincare segments.