Consumer Trends & Strategy reports.

Provide strategic trend data that helps suppliers plan ahead.

6+ example reports

Each card previews a live report a retailer shares with a supplier through FluxConnect. Suppliers open them interactively and filter by period, persona, product and more. Figures are illustrative sample data.

Trend Adoption Report

How the supplier's products align with emerging consumer trends: plant-based, protein, gut health, sugar-free.

Live

Northfield Markets›prepared for Casa Verde Plant-BasedQ1 2026

Plant-based · trend alignment

PeriodBuyer personaSKU

Trend-aligned SKUs

71%

Fastest trend

High protein

Lagging trend

Sugar-free

Range alignment with emerging trends

Plant-based

92%

High protein

78%

Gut health

54%

Sugar-free

31%

Insight. The range is strongly aligned to plant-based and protein trends but light on sugar-free.

Action. Add a sugar-free line to cover the fastest-growing gap in the range.

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Demographic Buyer Profile

Age, income, family size, and lifestyle segments buying the supplier's products.

Live

Northfield Markets›prepared for Aurora BeautyRolling 12 months

Skincare · loyalty base

PeriodBuyer personaSKU

Core segment

Women 25-44

Fastest growing

Under 25

Age skew

Younger

Buyer index by age band

Category = 100

138

121

Under 2525-3435-4445-5455+

Insight. Aurora Beauty skews young, over-indexing strongly with shoppers under 35.

Action. Align media and pack design to the under-35 shopper who drives most of the growth.

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Competitor Brand Switching Report

Which competitor brands lose share when the supplier gains, and vice versa.

Live

Northfield Markets›prepared for Bru Coffee Co.H2 2025

Coffee · brand switching

PeriodBuyer personaSKU

Net switching gain

+8,900

Main source

Cafe Royale

Main loss

Private label

Net shopper switching by competing brand

shoppers

From Cafe Royale

7,200

From Bean Bros

3,400

From private label

1,100

To private label

-2,800

Insight. Bru Coffee is winning shoppers from premium rivals but leaking some to private label.

Action. Introduce a sharper entry price point to stem the loss to private label.

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Premiumization Opportunity Report

Whether shoppers in the category are trading up and the supplier's position.

Live

Northfield Markets›prepared for Hopfield BrewersRolling 12 months

Beer · premium tier

PeriodBuyer personaSKU

Premium growth

+19%

Premium share

27%

Trade-up rate

14%

Premium beer share of category by quarter

Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25

Insight. More than one in four beer units is now premium, and shoppers keep trading up.

Action. Add a craft-tier Hopfield SKU to capture shoppers at the top of the ladder.

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Health & Wellness Trend Report

Growth of health-oriented variants (organic, reduced sugar, high protein) in the category.

Live

Northfield Markets›prepared for Vitalis NutritionRolling 12 months

Wellness · health variants

PeriodBuyer personaSKU

Health variant growth

+24%

Organic share

+6 pts

Standard line growth

+3%

Growth by health attribute

31%

High proteinReduced sugarOrganicStandard

Insight. Health-oriented variants are growing eight times faster than standard lines.

Action. Re-weight the range toward high-protein and reduced-sugar variants.

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Gen Z & Millennial Behavior Report

How younger demographics interact differently with the supplier's products.

Live

Northfield Markets›prepared for Fizz RepublicQ1 2026

Soft drinks · under-40 shoppers

PeriodBuyer personaSKU

Under-40 share

46%

Online skew

+22 pts

Single-serve skew

+18 pts

How under-40 shoppers differ from the category

pts vs avg

Buy online

Choose single-serve

Try new flavours

Buy on promotion

-9

Insight. Younger shoppers buy online, single-serve and new flavours, and are less promo-driven.

Action. Lead the under-40 plan with single-serve innovation and online visibility, not discounts.

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Build your own report

These are starting points. Compose your own reports in FluxConnect: choose any metric, segment, filter or period, then share them with the suppliers you pick.

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