Consumer Trends & Strategy reports.
Provide strategic trend data that helps suppliers plan ahead.
6 report types
Each report can be shared as a Basic overview or an Advanced deep-dive, depending on the tier you assign to each supplier.
Trend Adoption Report
How the supplier's products align with emerging consumer trends: plant-based, protein, gut health, sugar-free.
Demographic Buyer Profile
Age, income, family size, and lifestyle segments buying the supplier's products.
Competitor Brand Switching Report
Which competitor brands lose share when the supplier gains, and vice versa.
Premiumization Opportunity Report
Whether shoppers in the category are trading up and the supplier's position.
Health & Wellness Trend Report
Growth of health-oriented variants (organic, reduced sugar, high protein) in the category.
Gen Z & Millennial Behavior Report
How younger demographics interact differently with the supplier's products.
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10 reports
10 reports
10 reports
10 reports
8 reports
8 reports
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7 reports
5 reports
5 reports
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