Seasonal & Event-Driven reports.

Insight. Festive chocolate revenue grew 8% and gift formats are now 61% of the seasonal mix.

Action. Expand gift-box facings earlier, from week 45, for the 2026 festive build.

Insight. Every 5°C of warming lifted soft-drink sales 19%, peaking 62% up in the August heatwave.

Action. Link Fizz Republic stock orders to the 7-day forecast for the summer season.

Insight. Lunchbox bakery sales jump 34% for five weeks around the school return.

Action. Build a back-to-school lunchbox bundle and stock it from mid-August.

Insight. Beer revenue nearly doubles on match days, peaking on knockout and final days.

Action. Schedule large-format multipack stock builds against the fixture calendar.

Insight. BBQ meat baskets pull in five categories, with sauces attaching 71% of the time.

Action. Build a summer BBQ destination zone grouping meat, buns, sauces and drinks.

Insight. Valentine gifting revenue grew 12% and peaks the day before, not on, the 14th.

Action. Ensure premium gift stock peaks on the 12th and 13th, not the 14th.

Insight. Health and wellness sales jump 47% in January, fading to baseline by mid-February.

Action. Front-load the wellness range and its visibility for the first three weeks of January.

Insight. Cultural events shift produce demand by up to 28%, concentrated in specific store clusters.

Action. Localise produce ranges and volumes to the cultural calendar of each store cluster.