Category & Assortment reports.

Insight. Weald Dairy leads the yogurt category on value share for the first time.

Action. Use category leadership to negotiate a second shelf block at eye level.

Insight. Stonemill has no entry in the value tier or the sandwich-thins format, both growing segments.

Action. Add a sub-€1.50 value loaf and a sandwich-thins SKU before the autumn range reset.

Insight. The brand is gaining share while private label slowly declines, despite a 34% price gap.

Action. Position Weald Dairy as the quality benchmark and hold the premium in negotiations.

Insight. The €8 to €12 core tier holds 44% of units while the premium tier grows fastest at 17%.

Action. Extend the Vinea range upward with two €12 to €20 wines to ride premium growth.

Insight. One in nine households has tried the range and repeat rates are climbing steadily.

Action. Shift spend from trial-driving sampling to repeat-driving loyalty offers.

Insight. When the lead SKU is out of stock, 38% of shoppers leave the brand or buy nothing.

Action. Prioritise the lead frozen-vegetable SKU in the availability plan to cut walk-away.

Insight. Removing six slow SKUs lifted total category sales 4.2% by freeing space for winners.

Action. Apply the same rationalisation logic to the adjacent crackers fixture.

Insight. Coffee category growth is driven mostly by shoppers trading up, not by new buyers.

Action. Lead the range with premium and barista formats to keep fuelling spend per trip.

Insight. A quarter of the Fizz Republic range is in decline with too few SKUs in introduction.

Action. Bring forward two new launches to refill the pipeline behind the declining SKUs.

Insight. Plant-based cheese is the single largest unserved gap at an estimated €520k a year.

Action. Fast-track a plant-based cheese launch ahead of competitors entering the gap.