Retail Media & Advertising reports.

Insight. The sponsored campaign returned €96k in attributed sales at a 1.8% click-through.

Action. Shift budget to the two keyword groups that drove most of the attributed sales.

Insight. End-cap displays drive nearly four times the lift of aisle screens.

Action. Prioritise end-cap slots for Goldleaf and use screens only as a support format.

Insight. Two thirds of impressions reached on-target health and family segments.

Action. Tighten targeting to cut the 14% of impressions reaching out-of-target shoppers.

Insight. Roughly two thirds of campaign-attributed sales were genuinely incremental.

Action. Report on the incremental €61k, not the headline figure, in the campaign review.

Insight. Fizz Republic under-invests in retail media relative to its category sales share.

Action. Lift media share of voice toward 28% to match and defend the sales position.