Pricing & Margin reports.

Insight. Two SKUs sit more than 12% above the category, beyond what quality cues support.

Action. Re-test the chicken fillet and sausage prices closer to a 105 index.

Insight. Large cola formats are highly price sensitive while energy drinks are nearly inelastic.

Action. Hold the energy-drink price and use the large cola formats as the promotional lever.

Insight. Greek yogurt alone delivers a third of the brand margin contribution.

Action. Protect Greek 500g from deep promotion and grow its facings by two.

Insight. A thin €10 to €14 step breaks the price ladder right where shoppers trade up.

Action. Add two wines in the €10 to €14 step to give shoppers a clean trade-up path.

Insight. Crispa shelf prices have run above the nearest competitor for 11 of 13 weeks.

Action. Close the sharing-bag price gap to within 3% to defend the weekend occasion.

Insight. A 35% end-of-day markdown clears 71% of stock while keeping useful margin.

Action. Standardise the 35% markdown trigger two hours before close across all stores.

Insight. Soft fruit and salad leaves drive most of the shrink, both well above category norms.

Action. Move soft fruit to smaller case packs and tighten the soft-fruit order forecast.

Insight. Listing fees return under €1 per euro while display funding returns more than €3.

Action. Rebalance next year's trade plan toward display and promotional co-funding.