Channel Mix Report
Supplier performance across hypermarket, supermarket, convenience, and online.
Coffee · all channels
Largest channel
Supermarket
Fastest channel
Online
▲+21%
Channels tracked
4
Share of coffee revenue by channel
Insight. Online is only 9% of coffee revenue but is growing more than twice as fast as stores.
Action. Improve the online coffee range and search ranking to ride the channel shift.