Sales & Performance reports.

Insight. Weekly velocity has risen for six straight weeks and now sits 26% above the category average.

Action. Hold the front-of-aisle placement through the summer coffee season to protect the trend.

Insight. Revenue share climbed 2.1 points over the year, with most of the gain from premium roast lines.

Action. Add premium facings in the 60 stores where the premium tier already over-indexes.

Insight. Urban flagship stores sell 48% above the chain average while rural stores trail by 22%.

Action. Roll the flagship coffee planogram into the 31 underperforming rural stores.

Insight. Brussels grew 14% year on year and is closing the gap with Antwerp.

Action. Shift the next two flyer slots toward the Brussels and Antwerp postal clusters.

Insight. Cold Brew is tracking 66% above the typical new-coffee launch curve at week 8.

Action. Bring the week-12 distribution review forward and widen to the remaining 32 stores.

Insight. Four SKUs have sat below the delisting threshold for nine consecutive weeks.

Action. Replace Hazelnut Pods and Decaf Tin with two cold brew variants at the spring range review.

Insight. The top five SKUs now drive 61% of category units while two legacy flavours decline.

Action. Trim Paprika Twists and Cheese Puffs and reinvest the space in the Sea Salt range.

Insight. Crispa outgrew the snack category by 6.3 points, widening the gap every quarter.

Action. Use the outperformance gap as the anchor for the autumn joint business plan.

Insight. Snacks earn 81% more per square metre in convenience stores than in hypermarkets.

Action. Add a snack bay in convenience stores and reduce hypermarket facings by a third.

Insight. Crispa stock turns 29% faster than the category and improved every quarter.

Action. Move Crispa to the high-rotation replenishment plan to push days on hand below 24.